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Pastel Magazine Project

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With the ZAPPAR app you can scan the poster and open interactive media for the event, such as watching the commercial for the event (above) or view a slideshow of the creative process in making the poster.

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There is also the option to add the event to your phone's calendar right from the virtual interface.

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This project was my submission to the National PIZZAZ of Print Competition, which was awarded 2nd place, over 900 other entries.

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When creating PASTEL magazine, my focus was to balance the aesthetics of a classic print magazine with a futuristic one. While the name nods to a softer aesthetic, PASTEL Magazine is bold, fashion-forward, and youthful.

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© 2025 by Lena Wilt
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